Last updated: November 2025

This document was originally drafted in English. In case of discrepancy, the English version prevails.

Terms and Conditions

By using our website and placing an order, you agree to the terms and conditions below. These terms apply to all products and services offered via the website https://myzaga.com (hereinafter: "the Website"). We advise you to read these terms carefully before placing an order.

1. Definitions

In these terms and conditions, the following terms are defined as follows:

1.1 Buyer

The natural person who is not acting in the course of a profession or business and places an order on the Website and enters into an agreement with Zaga AB.

1.2 Seller

Zaga AB, [Registered office address, e.g., Stockholm, Sweden] – Organization number [insert number], is the operator of the Website and provider of the products and services.

1.3 Agreement

The agreement concluded between the Buyer and the Seller after an order has been placed and this order has been accepted by the Seller.

1.4 Products

All goods offered on the Website, including:

Physical Books: Personalized, printed children's books, manufactured based on the specifications and choices provided by the Buyer. After purchasing a Physical Book, the Buyer also receives a digital copy of the same book, which becomes available in their personal library on the Website. The digital copy is provided free of charge and serves as a complementary version for personal use only.

Both products are created using generative artificial intelligence (AI). The Buyer acknowledges that this may lead to variations and minor imperfections in illustrations and text, and that AI-generated illustrations are an artistic interpretation and may not be a photorealistic representation of uploaded photos.

2. Applicability

These terms and conditions apply to every offer from the Seller and to every distance Agreement concluded between Buyer and Seller. Deviations from these terms are only valid if expressly agreed in writing.

3. Offer and Conclusion of Agreement

3.1 Offer

All offers on the Website are non-binding, unless expressly stated otherwise. The Seller reserves the right to change prices and specifications. Obvious mistakes or errors in the offer do not bind the Seller.

3.2 Ordering Process

The Agreement is concluded at the moment the Buyer accepts a confirmation of the order by email.

3.3 Acceptance of Order

The Seller reserves the right to refuse an order, for example, in case of doubt about the accuracy of the data provided by the Buyer, if the provided photos or content conflict with our guidelines (see Article 10), or in case of technical problems.

4. Prices and Payment

4.1 Prices

All prices on the Website are inclusive of VAT and any other government levies, unless stated otherwise. Shipping costs are stated separately during checkout, if applicable.

4.2 Price Changes

The Seller reserves the right to change prices. Price changes do not affect orders already placed and confirmed.

4.3 Payment Methods

Payment must be made via the payment methods offered on the Website. The Seller uses secure payment providers for processing payments. The order will only be processed after full payment has been received.

5. Delivery and Delivery Time

5.1 Editing Window and Delivery of Physical Books

Before a Physical Book is sent to print, the Buyer is provided with a dedicated editing window through their account on the Website. During this period, the Buyer may review and make limited adjustments to both text and images to ensure the final product meets their expectations. Once the editing window closes and the book enters production, no further changes can be made.

Delivery of Physical Books takes place at the address specified by the Buyer. The Seller is not responsible for incorrect address details provided by the Buyer. The production and delivery time is indicative (usually 3–10 working days after ordering the Physical Book) and may vary.

5.2 Digital Copy Access

After purchasing a Physical Book, the Buyer gains access to a digital copy of the same book via their account on the Website. This copy is provided free of charge as part of the purchase and can be viewed or downloaded for personal, non-commercial use. The digital copy cannot be purchased separately.

5.3 Risk upon Delivery

The risk of damage and/or loss of Physical Books rests with the Seller until the moment of delivery to the Buyer.

6. Right of Withdrawal, Cancellation, and Returns

This section ensures compliance with EU Directive 2011/83/EU and Swedish consumer protection law. Personalized goods such as the Products described here are excluded from the standard right of withdrawal.

6.1 Exclusion of Right of Withdrawal

The Seller's Products are manufactured according to the Buyer's specifications and are clearly personal in nature. For this reason, the statutory right of withdrawal is excluded.

6.2 Cancellation

An order for a Physical Book cannot be canceled after it has been taken into production by the printer.

6.3 Returns and Refunds

Physical Books cannot be returned and are not eligible for a refund unless there is a clear production or delivery defect for which the Seller is responsible (e.g., damage during transport, serious printing errors not present in the approved digital proof).

In the event of a valid defect, the Buyer must notify the Seller, providing a clear description and photographic evidence. After the Seller acknowledges the defect, they will provide a replacement product at no cost. A refund will only be issued if a new delivery is not reasonable.

7. Quality and AI-Generated Content

The Buyer acknowledges that the Products are created using generative AI. Although the Seller strives for the highest possible quality, AI can lead to unexpected or imperfect results in both text and illustrations. Minor deviations, stylistic choices of the AI, or illustrations not exactly matching uploaded photos are not considered defects.

8. Usage Rights of Photos and Content by Buyer

By uploading photos and providing personalization data, the Buyer guarantees that they have all necessary rights (including copyrights and portrait rights) to use these materials and have them processed in the Product. The Buyer indemnifies the Seller against all claims from third parties concerning (alleged) infringement of their rights through the use of the materials provided by the Buyer.

The Buyer is responsible for the content they provide and guarantees that it is not unlawful, defamatory, obscene, hateful, or otherwise inappropriate, nor does it infringe on the rights of third parties or applicable law.

9. Intellectual Property

All intellectual property rights relating to the Website, software, texts, images (except for materials uploaded by the Buyer), and the underlying AI models and algorithms belong to the Seller or its licensors.

The Buyer is not permitted to reproduce the Product (other than for their own backup), make it public, sell it, or otherwise commercially exploit it without the prior written consent of the Seller.

10. Content Guidelines

The Buyer may not upload photos or enter personalization data that:

• is illegal, threatening, defamatory, obscene, pornographic, hateful, or incites violence;
• infringes on intellectual property rights, privacy rights, or other rights of third parties;
• contains viruses or other harmful software.

The Seller reserves the right to cancel orders that do not comply with these guidelines and to remove the relevant content.

11. Liability

The Seller's liability is limited to direct damage and at most to the amount of the purchase price of the Product to which the liability relates. The Seller is never liable for indirect damage, including consequential damage, lost profit, or intangible damage. However, these limitations do not override mandatory consumer rights under Swedish law (Konsumentköplagen).

The Seller is not liable for (minor) deviations in color, quality, or execution of the Products, nor for dissatisfaction with the artistic interpretation by the AI, provided the Product largely corresponds to the personalization input and choices provided by the Buyer.

These limitations of liability do not apply if the damage is due to intent or gross negligence on the part of the Seller.

12. Privacy and Data Protection

The Seller processes the Buyer's personal data in accordance with applicable privacy legislation. Please consult our Privacy Policy for detailed information on how we process and protect your data.

13. Force Majeure

The Seller is not obliged to fulfill any obligation towards the Buyer if prevented from doing so as a result of force majeure.

14. Changes to the Terms and Conditions

The Seller reserves the right to change these terms and conditions at any time. The most current version of the terms and conditions can be found on the Website. For ongoing Agreements, the terms that were in force at the time of the conclusion of the Agreement will continue to apply.

15. Applicable Law and Disputes

All Agreements and these terms and conditions are exclusively governed by Swedish law. Disputes arising from or related to the Agreement will be submitted to the competent court in the district where the Seller is established, unless mandatory legal provisions prescribe otherwise.

16. Contact Details

For questions or comments about these terms and conditions, you can contact us by email: support@myzaga.com, or via our contact page.